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    Counteract, the patient capital investment company for carbon entrepreneurs, has joined decisiongradeiot.

    Counteract is a patient capital investment company formed by experienced entrepreneurs and investors from the world of media, finance, technology, sustainability and consulting, with a shared track record of growing global organisations from startup to global scale and a shared belief that business can be a profound force for good. They help carbon removal companies needing investment to accelerate their growth. Counteract’s overriding objective is catalysing carbon removal, but their investment criteria also prioritise self-sustaining business models, ecosystem diversity and responsibility. Managing Partner, Matt Isaacs, said:

    “Carbon Removal is a frontier market. As demand and supply take shape, innovators in the space have a lot to figure out: especially how build companies in an unformed ecosystem where metrics, markets, technologies, demand and supply chains are still works in progress! We’re pleased to join the adhocracy as it co-develops standardised processes for digital devices measuring carbon sequestration, biodiversity and nature improvement”.